by Advisor I/O
When it comes to content, no matter the buzzwords, new tools, or "advice," there are still three ways to consume it – watch, read, listen. While things like blogging and podcasting have a critical role in the marketing flywheel, video is becoming the centerpiece of the modern financial advisor marketing strategy.
86% of businesses now use video as a marketing tool. More importantly, 93% of marketers who use video say that it's an important part of their marketing strategy1. This is across all industries, but the personal nature of the advisory relationship lends makes video a key tool.
Video is usually a pillar series we recommend as a part of any Advisor I/O member's content strategy, and it's one we use in our own business daily. Whether it's snipping up our podcast or doing Loom trainings for members, more than 50% of the content we produce for our brand is video.
We work with advisors every day, and we know video can be one of the more daunting tasks. Getting on camera can be nerve-racking; putting it out to the world, forget about it.
If you don’t think you can get comfortable on video, or your clients don't prefer receiving video content, don't produce it. Marketing should never feel like a chore.
With that said, onto the checklist. We're going to run you through the exact checklist you need, included the equipment and steps you need to take to get a video out the door.
Video doesn’t have to be overwhelming, nor does it have to be something that takes hours of your week – and it should be a part of your marketing strategy. The key is to build it into the marketing flywheel so that it creates momentum and inertia. Once you do that, shooting and editing get easier while engagement grows.
Get to filming.