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Women at all age levels are redefining how they think about their financial journey. This includes career paths, planning for flexibility, taking charge of family finances, or being successful on their terms.
There are some generational differences among Gen Z, Millennial, Gen X, and Boomer women—but not as much as you’d think. And two main differences that set them apart from men hold across generations:
1. Women are better investors than men1
2. Women are more likely to approach financial planning as a partnership with a trusted advisor2
3. Women value a financial advisor that listens to them more than men do3
Women tend to outperform men partly because they are more patient investors and trade less. This results in better performance over time and lowers costs.
As to the second result, the easy reach is to point out the men are reluctant to ask for directions when driving too. But it’s a little... ...
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